When a real estate market turns sour—whether caused by market conditions or a pandemic—that’s not the time to panic, says CEO Blake Roberts of Legend Homes in Houston.

In fact, it’s what he’d call a business opportunity. It was in this very situation that the Texas-based residential development company found itself, not once, but twice. Now Roberts is happy to tell the tale. Strategies developed then and now have poised the business to make its largest numbers this year.

“Legend’s owners have always been fully invested in the business and when times are tough, they’re here to support us,” Roberts says. “That carries over culturally to the team. No matter what the crisis might be, I know we’ll come out better than when we went in.”

You can find the full article here: https://www.bpcmag.com/case-studies/blake-roberts-legend-homes/