The Paseo del Rio Association is a non-profit organization founded in 1968 to promote, protect and preserve the San Antonio River Walk, the number one tourist attraction in Texas!

The Association accomplishes this through the production of special events along the River Walk throughout the year and through the publication of Rio Magazine, a monthly visitor magazine. The Association serves as an advocate, facilitator, and moderator among the business, civic, and governmental communities on matters concerning the River Walk.

For over 30 years, a spectacular one-hour parade along San Antonio's River Walk has featured illuminated floats with celebrities, bands and lavishly costumed participants. The parade goes on RAIN OR SHINE! Children 2 years of age or older will need a ticket.

Please pick up tickets in person either at the office 110 Broadway suite 500 - Monday - Friday between the hours of 9-5 with lunch from 12-1 or Parade day at La Villita starting at 10am. All sales are final.